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Lance Crosby, chief executive of SoftLayer, said In 2014, IBM, who purchased his company for $2 billion, will make a series of announcements that will shiver all challengers More than 100 products, like e-commerce and marketing tools, will be put inside the cloud as a comprehensive series of offerings for business. So will another 40 infrastructure services, like big data analysis and mobile applications development. He states “It will take Amazon 10 years to build all of this.