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Comedian Seth Rogen and his writing partner Evan Goldberg say the publicity surrounding Rob Ford has helped them sell their screenplay about a crack smoking politician. The pair wrote the film prior to the current scandal but, according to Goldberg, it definitely helped as a selling point. Sony Pictures reportedly bought the script, and directors and actors are already being spoken to about the main role, including Jason Bateman, John Goodman, Bryan Cranston, and Michael Fassbender.