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Richard Hsu: China's Biggest Brands Lag Behind CreativelyL2 - 300 West 57th StreetModule 3: Parsing Prestige in China: Case Studies & Best PracticesRICHARD HSU | Founder, h+"Creative Authenticity in China"Shanghai born, Richard Hsu spent his first years in China and Hong Kong. In his teens, he moved to France and Luxembourg with his brother and parents.After his architectural studies in the US, HSU started and developing his career in the areas of retail / advertising / branding / design across a few markets - US, Europe, Japan and Asia.In 2003, HSU returned to China and was in charge of opening Wieden Kennedy's China office. In 2006, he opened a brand consultancy company [h+] in Shanghai primarily focusing on China and China related brands, talents, educaiton, HSU and his company's main interests and commitments presently are:Richard Hsu lectures in the subjects of brand development and multi-disciplinary design - regularly at Columbia University, New York University, Tongji University, Central Academy of Fine Arts Beijing.VALERIE HOECKE | VP, Digital Experience & Commerce, Benefit Cosmetics"Lessons Learned From Our China Launch"Valerie has spent her career at interactive agencies dishing out advice and strategy to clients. She's finally getting a taste of her own medicine on the "client side" at Benefit Cosmetics. Fortunately, that medicine comes with a spoonful of sugar at prestige cosmetics brand Benefit, where the tagline is, "Laughter is the best cosmetic ... so grin and wear it." Valerie is in charge of Digital globally for Benefit, and leads the company's e-commerce sales channel across markets.CHRISTINE LU | Co-Founder & CEO, Affinity China"Understanding the Affluent Chinese Consumer"Christine has been involved in cross border China business for the past 15 years. She has spent the last several at the intersection connecting China and the U.S. via technology and cross border events.Based on a network of China contacts and her need to stay connected and...