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Read all about ALL ON THE LINE -- http://www.sundancechannel.com/all-on-the-lineLike us on Facebook -- http://www.facebook.com/AOTLFollow us on Twitter -- http://www.twitter.com/sundancechannelJoe Zee -- Creative Director for ELLE -- is always one step ahead of the trends. Now, Joe is using his style smarts and eye for detail to guide struggling fashion designers back on the road to success. With insider savvy, a positive spirit, and a double dose of tough love, Joe inspires these listless labels to rekindle their creative fire and stay true to who they are. This just may be their last chance to transform cutting room concepts into rack ready fashions. With a make or break presentation to a buyer looming, it's ALL ON THE LINE.Returning slightly altered, this season Zee will enlist the help of some of his industry friends including American fashion designer, Rachel Roy, socialite and fashion trendsetter, Olivia Palermo, rock musician Adam Lambert, Mark Badgley and James Mischka of Badgley Mischka and model and actress Veronica Webb, to help judge the designer's ability. Each label will be put to the challenge when Zee asks the team to design quickly and outside of their comfort zones for one of these celebrities, who may or may not be typical of the label's core clientele.