It’s worth knowing what we will and wont do with your information
It’s worth knowing what we will and won’t do with your information.
- Who we are and the services we provide so that you can understand how our business may impact your privacy.
- What kind of information, including any personally-identifiable information, is collected from you.
- Who collects the information, how the information is used, with whom the information may be shared.
- What choices are available to you regarding collection, use, deletion, and distribution of the information.
- The security procedures that are in place to protect the information; and how you can correct any inaccuracies in the information.
Beachfront Media, LLC has a technology platform.
We use our proprietary technology to offer advertising solutions to our clients, which includes working with advertisers to deliver their advertising campaigns across our network of publishers and application (“app”) developers (our “Platform”).
We offer products and services that help online publishers, agencies, and ad networks manage and deliver online advertising. We also own websites, and offer technology that allows content providers to place their content into applications. As a consumer, when you see an advertisement before you watch a video, or read content on a web page or an app, we may help deliver that ad from or for an advertiser to the website or application that has made the content available to you. We also provide a marketplace, where buyers and sellers of online advertising space can connect and do business.
We are not in the business of collecting, using, or selling consumer data; however we do offer technologies to advertisers and publishers that allows them to sell and purchase space or digital advertisements to try and ensure that the audience they desire sees their ads and that the advertising itself is delivered and the performance of the advertising can be analyzed. Types of data that may be used for this purpose range from behavioral or interest-related information to geographical or demographic user data, with limits to EU Users please see GDPR section for details. We adhere to the NAI Code of Conduct.
INFORMATION COLLECTION AND HOW IT IS COLLECTED
We do not collect personally-identifiable information in order to help our clients buy, sell, and deliver online advertising. “Personally-Identifiable Information” means information that alone or when in combination with other information we collect, may be used to readily identify, contact, or locate you. There may be some opportunities, for example when you use this Site, where you may choose to enter your name, contact information, and other personal details. For example, if you were interested in becoming one of our clients or using our Services you could provide us with contact details through our Site.
Where we collect personally-identifiable information you will have clear notification of what we are doing so that you can choose not to provide it.
Non-personally-identifiable information is information that, without additional information, cannot be linked to a specific individual by us. We may collect non-personally-identifiable information while you are visiting our Site or the website of one of our advertisers or Web publishers (collectively, “”customers”). For example, while providing the Services to website publishers, advertisers and those working for them, we may collect your IP address, Web pages that you visit, the time and date, and whether or not you clicked on various advertisements (collectively, “Web Surfing Data”). We understand that under GDPR definitions for personally identifiable information differs from the US. Please see the Internal Visitors and GDPR section for more information.
TECHNOLOGIES WE MAY USE FOR DATA COLLECTION
We use different types of technologies to collect non-personally-identifiable information, including cookies, action tags, Web beacons, and single pixel GIFs.
A cookie is a small data file that is transferred to your computer’s hard disk for record-keeping purposes when you request through your browser to receive a particular Web page or content. We use these cookies for three purposes:
Persistent Cookies for Customers Use of Our Site
For our customers who login to our Site so that they may use our Services, we utilize persistent cookies to potentially save your login information for future logins to the Site. This functionality works as it does on many websites that enable you to have an easier experience logging in and navigating their websites. We do not use persistent cookies in connection with helping our customers buy, sell, and deliver online advertising.
Session Cookies to Help Ad Delivery and Accounting
We utilize session ID cookies to enable certain features of the Services, to better understand how you interact with the Services, and to monitor aggregate usage by our users and Web traffic routing on the Services. Unlike persistent cookies, session cookies are deleted from your computer when you close your browser.
User Data Cookies for Ad Targeting
We utilize cookies to store user data that can aid in targeting of advertisements. This data is usually collected by our Customers and used to deliver advertisements that are more relevant to a user’s interests.
OPT-OUT PROCEDURE AND COOKIE CONTROL
Should you wish to opt-out of us placing a cookie on your browser, you can click here to deploy an “opt-out” cookie on your browser. This cookie, when installed on your browser, will prevent us from placing a new cookie on that browser and from collecting data on that browser. The NAI’s opt-out tool also allows you to opt-out of the data collection and targeted ad programs of other NAI members. You may access the NAI opt-out tool here.
Our opt-out tool and the NAI opt-out tool, are cookie-based. Both opt-out tools only prevent us from collecting data pertaining to you on the browser on which they are installed, and will only function if your browser is set to accept third-party cookies. If you delete an opt-out cookie from a browser’s cookie files, we may collect data and place a new cookie unless an opt-out cookie is reset on that browser. If you block third-party cookies from being set on your browser, you may not be able to enjoy some features or functionality, and you may see the same content and advertisements repeatedly on some websites.
OPT-OUT PROCEDURE FOR MOBILE INTERNET-BASED OR MOBILE DEVICE ADVERTISING
Some of our partners may collect information on mobile internet based sites or mobile devices. Should you wish to opt-out of this type of targeting on both Android and/or IOS platforms please click on the below links:
USE OF INFORMATION WE COLLECT
Use of Non-Personally-Identifiable Information. The non-personally-identifiable data that we and/or our customers collect when using the Services are used for marketing and sales efforts and to better target advertisements to people across the different websites they visit. We may also use the non-personally-identifiable data that it collects to better target content to individuals in an effort to create a personally relevant experience for each person. The non-personally identifiable data is also used to predict responses to advertisements, and to help determine which ads perform best and which content is most appropriate for different individuals.
Use of Personally-Identifiable Information
We use personally-identifiable information we receive primarily to communicate with our customers as we provide the Services. We use information we receive from business customer prospects in the same ways.
Data from Customers
We allow our customers to import data that they have collected or purchased to deliver advertisements to certain audiences through the Services. We are not responsible for and do not control the collection of this data. If you wish to opt out of collection of your information by third parties, then you must do so directly with those third parties.
SHARING AND DISCLOSURE OF COLLECTED INFORMATION
We do not provide personally-identifiable information to our customers or other third parties for their marketing purposes except under the following conditions. If a visitor to our Site provides personally-identifiable information as part of an inquiry about products or services provided by us, we will provide that information only to the proper unit/individual so that they may attempt to respond to the inquiry.
We may share Non-PII collected on our sites via our advertising platform with unaffiliated third parties for our business purposes. This does not include EU users. We may also share user level Non-PII and aggregate Non-PII collected via our advertising platform with unaffiliated third parties for our business purposes, including but not limited to enabling our business partners to help us target ads via the advertising platform. This information cannot be used to contact or identify any person individually. We may also disclose your information to third parties when obligated to do so by law and in order to investigate, prevent, or take action regarding suspected, or actual prohibited activities, including but not limited to fraud and situations involving potential threats to the physical safety of any person.
Like most businesses, we will use information we receive for our business purposes and keep this information for as long as we have a legitimate business purpose as permitted by applicable law. We may also disclose your information to third parties when obligated to do so by law and in order to investigate, prevent, or take action regarding suspected, or actual prohibited activities, including but not limited to fraud and situations involving potential threats to the physical safety of any person.
We do not sell, license or share information that individually identifies our customers with companies, organizations, or individuals outside of Beachfront.
We may employ third-party companies and individuals to facilitate the Services, to provide the Services on our behalf, to perform website-related services (e.g., without limitation, maintenance services, database management, Web analytics, and improvement of the Site’s features) or to assist us in analyzing how our Site and Services are used. These third parties have access to your personal information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
Compliance with Laws and Law Enforcement
We may disclose information when necessary in cooperation with government and law enforcement officials or private parties to enforce and comply with the law. We will disclose any information about you to government or to law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims and legal process (including, but not limited to subpoenas), or to protect our rights, property, or those of others.
In addition to the above, there is also the possibility that we may one day be purchased by, or merged with, another company or otherwise be reorganized or sold. If that’s the case, the acquiring (or merging) company will have access to your information.
The amount of time that we retain data we collect on our systems varies in length based on the type of data collected, but is only retained by us so long as necessary to fulfill our legitimate business needs, most commonly no longer than a year. Specifically, we retain data as follows:
- We retain account information obtained from vendors and business partners we work with indefinitely, but reserve the right to delete such information at our convenience.
- Any personal information voluntarily provided to us via email communication or through our corporate website is maintained indefinitely until deleted by the corporate email account owner.
Non-Personally Identifiable Information
- We retain click-stream data (such as IP address, date/time of visit, browser type, web pages visited, etc.) for up to twelve (12) months. After twelve (12) months, information may be stored in aggregate for statistical and analysis purposes or is deleted.
- We retain behavioral segment data, excluding EU users, for periods as short as thirty (30) days, but may retain some behavioral segment data for up to twelve (12) months. After twelve (12) months, information may be stored in aggregate for statistical analysis purposes or is deleted.
- We retain demographic data for periods as short as thirty (30) days, but may retain some demographic data for periods of twelve (12) months. After twelve (12) months information may be stored in aggregate for statistical analysis purposes or is deleted.
INTERNATIONAL VISITORS AND GDPR
We are located in the United States of America, and the Site and Services are directed toward persons located within the United States of America. If you are visiting from another region that have laws governing data collection and use please be aware that it may differ from U.S. law, including those whose privacy laws may be more strict than U.S. law, please note that you are transferring your personal data to the United States to us. However, if you are from the EU we also follow GDPR regulations. If you choose to use our Site and/or Services, you understand the processing of your personal information will also be in the United States.
GDPR is a set of rules in the European Union designed to give residents of the EU more control over their Personal Data. Generally, it applies to the Personal Data of EU residents and the companies that handle it.
We understand that the definition for Personally Identifiable Information (PII) differs from how the US and other regions define it. We do not make any automated decisions or collect any behavioral data for EU data subjects.
Personally Identifiable Information (PII) under GDPR
Information previously noted in this document as Non-Personally Identifiable, are classified as PII including but not limited to:
- IP addresses
- Lat/long coordinates
- Cookie ID
- User Agents
- Mobile Identifiers
- RFID numbers
We have policies and procedures in place for all data we process, functioning within the means of our purposes, sent by data controllers whom we work with, including sensitive data which we process on the basis of legitimate interest.
We understand what is sensitive data, set appropriate rules for handling it, implements technical controls to ensure it is handled properly, do not use it to make automated decisions, and educates its users about their role in keeping it safe.
For GDPR related questions or inquiries, email email@example.com
LINKS TO WEB PUBLISHERS, ADVERTISERS, & OTHER WEBSITES
ACCESSING YOUR PERSONALLY-IDENTIFIABLE INFORMATION, MAKING CHANGES, OR REQUESTING DELETION
Where we process personally-identifiable information on our own behalf, you may request access to, correction of, or deletion of personal data held by us. If you desire to access such information we may hold, update the information, or for any privacy or data-protection-related question please write firstname.lastname@example.org for assistance. Because we generally process data for others, for any of that data you should make your request directly to the party collecting the information or on whose behalf it has been collected.
BFM takes steps to protect the security of information that we collect. To that end, we have designed and deployed hardware, software, and networking solutions in an effort to reasonably secure and protect access to our systems and data. We make efforts to maintain the security of its network and the data we collect. We treat data that is stored on its servers as confidential information. We have an internal security policy with respect to the confidentiality of customer and other data, limiting access only to those employees who we reasonably believe need to know such information for the purpose of performing their jobs. However, no company, including Beachfront, can fully eliminate security risks associated with Personal Information.
If we become aware of any accidental or unlawful destruction, loss, alteration, unauthorized disclosure of, or access to any Personal Data transmitted, stored or otherwise Processed on our equipment or in our facilities, we will promptly notify our Data Controllers and respective parties of the Security Breach without undue delay, investigate the Security Breach and provide Data Controllers and respective parties with all relevant information and take all steps to mitigate the effects and to minimize any damage resulting from the Security Breach.
Neither this Site nor the Service is directed to children under 13. We do not knowingly collect personally identifiable information from children under 13. No sensitive segments or segments are targeted at children. If a parent or guardian becomes aware that his or her child has provided us with personally identifiable information without their consent, he or she should contact us at email@example.com. If we become aware that a child under 13 has provided us with personally identifiable information, we will delete such information from our files.
YOUR CALIFORNIA PRIVACY RIGHTS
California Civil Code Section 1798.83 permits End Users who are California residents to request certain information regarding BFM’s disclosure of personally identifiable information to third parties for their direct marketing purposes. To make such a request, please email firstname.lastname@example.org.