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Saying that the iconic toy Stretch Armstrong "is a character I have wanted to see on screen for a long time," Imagine Entertainment's Brian Grazer announced that he'll be producing, yes, Stretch Armstrong, the movie. The project is slated to be the first production resulting in a six-year partnership deal between Universal Pictures and Hasbro. The film already has a release date of April 15, 2011 in place.

A popular toy that debuted in the 1970's then was remade and relaunched in the mid 90's, Stretch Armstrong is notable because he really doesn't do anything other than, well, stretch. He's sort of an uncomfortably muscular version of those Martian Popping Thing stress-relievers, with freakish arms that can be yanked out of proportion without tearing off. It's the perfect toy for destructive little boys, and for budding sadists-in-training.

Filed under: Deals

Continue reading Universal and Hasbro to Produce 'Stretch Amstrong'

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