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Today I talk with Steven Woods who is the CTO of Eloqua a computer software company. He has just written a book called Digital Body Language to help us understand consumer behavior on the web and how we can read their 'body language' to improve our sales and social media techniques.

What is digital body language?How a company is joining the sales process further down stream. Does the customer needs a sales person less?If the customer is more in control is there any point in reading the digital body langauge!How do we know what to track and the buying process of the consumer?Are all customers rational in their buying process?How the asset has changed from a sales list to an understanding of the customer behavior and the strength of the relationship.How the website can track where the customer is in their buying process.How you can use different social media tools at the different parts of the consumer buying process.The importance of understanding the metrics and how we should be developing data management skills within our team

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