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Taboola CEO: Native Will Go Programmatic When It Hits Scale

It may sound like a strange fit today, but new native advertising could one day be sold programmatically - if publishers and brands commit ...

Native Ads Will Empower App Developers: InMobi's Majumdar

The move to native mobile advertising formats will give a much greater say to one of the most important participants in the mobile app ...

Native Ads 10x Better Than Mobile Banners: InMobi's Bengani

The so-called 'native advertising' opportunity, which sees straight-up display ads replaced by sponsorships that look like content, may be ...

'Quick Gmail Trick': Pre-Write Email Messages with Canned Responses

Sick of sending the same email over and over again Gmail's Canned Responses feature saves you from needless typing.

Video Ad Tech Firm Ebuzzing Hits $67 Million in Revenue

VIEQUES -- Depending on the ad format, brands will want to use different metrics and KPIs to measure effectiveness, says Jim Daily, General ...

AOL Video Growing Fast; Focus on Viewability

VIEQUES -- The online video business is still suffering from a lack of premium supply, says Charles Gabriel, VP Video Sales at AOL. But ...

Change the Way You Watch YouTube

How to make YouTube into a comic book and more hacks

Weekly App Updates Keep Users Live: Marmalade's Beckloff

How often is too often for developers to update their mobile apps 'We know companies doing updates at least on a weekly basis just to keep ...

Treat Ads Like Episodes To Gain Insight: InMobi's Venkatesh

Some may say the ad business is like a soap opera these days - but InMobi thinks it should come in 'episodes'.

AOL's Adap.Tv Readies "True Household Addressability" for TV Advertisers

Today,, the video advertising technology unit of AOL, announced the introduction a product to power linear television ad buying. ...

Storm8 Aims To Double Its Mobile Gaming Network

The developer behind some of the biggest mobile social games is offering to help others monetize their apps.

New Video Syndie Start-Up 'Vidible' Gets Funding from The New York Times

Vidible, a San Francisco-based start-up, which has created a content exchange platform for video creators and publishers, has received a ...